How Much Revenue Is Your Clinic Missing?

Every missed call, every caller on hold, every lapsed patient is revenue walking out the door. Use this calculator to see how much PupPilot could recover.

Your Clinic's Numbers

Every input below is yours — from your phone system and your PIMS, or your own judgment where noted. There are no industry constants underneath: the output is your arithmetic, and reference measurements are linked from each slider.

Phone calls per day 60

20 200

From your phone system or a carrier report. The one practice we measured ran about 160 a day.

Calls going to voicemail 20%

5% 50%

At one measured practice, 35% of a week's calls went unanswered — set this to your clinic's number

Callers who hang up while on hold 10%

0% 40%

In the 2025 JAVMA secret-shopper study, 8.2% of booking attempts ended after 5+ minutes on hold — your phone system knows your number

Share of lost calls that were bookable 25%

5% 60%

Your judgment — appointment requests vs refills, results, and questions. No published industry figure exists for this share.

Your average transaction value $150

$50 $500

From your PIMS: revenue ÷ completed appointments. (For annual scale, AVMA/Vetsource measures $622 per patient per year.)

Your patient base

Total active patients 3,000

500 10,000

Share of patients lapsed (18+ months) 20%

5% 40%

Vetsource practice data puts this stock at roughly 20% — your PIMS can report yours exactly

Reactivation rate you expect 10%

1% 30%

Your assumption — it depends on campaign quality and list health; no published benchmark exists

Average returning-visit value $185

$50 $500

From your PIMS

What Your Inputs Say Is at Stake $254,100 per year — computed from your numbers above, not an industry projection Book a Config Call

The arithmetic, in full

60 calls/day × 30% lost × 30 days = 540 lost calls/mo × 25% bookable × $150 = $20,250/mo

3,000 patients × 20% lapsed × 10% reactivated × $185 ÷ 12 = $925/mo

📞 540 Calls lost per month at your rates

📅 135 Bookable calls per month, at your share

💰 $20,250 Monthly value of answering them (your ATV)

🔄 $925 Monthly revenue from outreach

Monthly total, at your inputs $21,175/month

PupPilot plans are sized to your clinic, with calling, texting, and desk phones included in every plan.

Monthly Revenue Breakdown

Where your recovered revenue comes from

Captured Calls

$20,250

Client Outreach

$925

Get Your Custom ROI Report

We'll email you a PDF of the arithmetic you just ran — your inputs, labeled as your inputs — plus an implementation timeline.

How we calculate this

Yours Call volume, lost-call rates, bookable share, and transaction values — every slider is your input, defaulted to a mid-range starting point with no industry claim behind it

30 Days per month in the multiplication — the model's only fixed value, shown in the arithmetic line

0 Hidden industry constants — every value in the arithmetic is one you set

Lost calls include both unanswered calls (voicemail) and callers who hang up while on hold. The output is your own arithmetic — it is only as good as the inputs you set, which is the point. Reference measurements that do exist (the JAVMA phone-layer failure rates, our single-practice case data, the $622 annual revenue per patient) are linked from the sliders and documented with sample and method on the verified statistics page.

Results from clinics using PupPilot

97.5% Call resolution rate

79% Calls resolved by AI alone

24/7 After-hours coverage included

<1 week Average time to ROI positive

Common Questions About ROI

How are these estimates calculated?

Pure multiplication of your own inputs — the full arithmetic is printed under the result, and there are no hidden industry constants. The one measured figure we reference is our own case data: at one general practice, 35% of a week's calls were never answered by a person before the switch. Set each slider to your clinic's own numbers; your results will vary with practice type, location, and client base.

Are these numbers realistic for a small clinic?

The defaults are sized for a typical 3-doctor general practice, and they sit below what we've measured: one practice's line showed 35% of a week's calls unanswered before the switch. The visit-value defaults are editable assumptions, not survey citations — put in your own average transaction value for a number you can defend.

Does this factor in PupPilot's cost?

The calculator shows gross recovered revenue. PupPilot plans are sized to your clinic, with communications (calling, texting, and desk phones) included in every plan.

What about revenue from after-hours calls?

The missed-call and on-hold percentages already capture some after-hours losses, but the true impact is likely higher: no independently verified figure exists for the after-hours share of veterinary calls — and an after-hours voicemail box resolves none of them. If your phone system can't count after-hours calls today, that invisibility is itself part of the problem.

How does lapsed client reactivation work?

PupPilot makes proactive outbound calls to patients who are overdue for vaccines, annual exams, or follow-up care. Each call references the patient's actual medical record, so it feels personal and relevant — not like a generic marketing blast. This approach reactivates significantly more clients than email or text reminders alone.