PupPilot vs VetMatrix for veterinary websites
VetMatrix is iMatrix's website and marketing platform for veterinary practices. PupPilot builds clinic websites too, and runs the phones, texts and inbox behind them. This page compares the two on price, contract terms, how a change gets made, and what each can tell you about the calls your website produces.
The short answer
VetMatrix is iMatrix's website and marketing platform for veterinary practices, and its veterinary page lists websites, SEO, social media, photo and video production, telemedicine and monthly newsletters among its services (read October 8, 2026). PupPilot builds your clinic's website and changes it when you ask in plain words, and it's also the clinic's phone system, with calling, texting, email and fax in one inbox. VetMatrix suits a clinic that wants social media and video production from its website vendor, and PupPilot suits a clinic that wants its website and its phones on one platform.
At a glance
Ten rows, each answered for PupPilot and VetMatrix. Each VetMatrix cell links to the iMatrix page or agreement it comes from, and every one was read October 8, 2026.
| Feature | PupPilot | VetMatrix |
|---|---|---|
| Price | $100 a month per clinic plus $25 a month per location. $125 a month for a single-location clinic. | Its veterinary page: "plan options starting from $99", without saying which plan that is or what it includes. Its plans page names six plans, Core, Trust, Build, Elevate, Boost and Dominate, and shows no prices. Read October 8, 2026. |
| Activation fee | None. | Its terms of service: set-up, implementation and other one-time fees are due on the date the clinic signs the Order Form. No amount is published. Read October 8, 2026. |
| Contract and leaving | No long-term contract required. You can leave whenever you like. | Its terms of service, effective August 16, 2023: the first term is set in the Order Form, and the agreement renews automatically for terms of the same length at the fees then in force, unless the clinic gives written notice and submits a completed cancellation form at least 30 days before the term ends. A clinic that ends the agreement early "may be subject to" a termination fee equal to the fees left in the term. Read October 8, 2026. |
| Who owns the domain and content | You do. Your domain stays registered to you, and PupPilot makes no claim to your content. | Its terms of service: iMatrix owns the Services, which the terms define to include text, images and templates, "other than Customer Data"; the clinic keeps its "patient and/or client data and other information and content". If the services include domain registration, a separate Domain Name Service Agreement applies, and it names whoever is listed as Registrant in Whois as the holder. Read October 8, 2026. |
| What you take if you leave | Your domain and your content. | Its terms of service: when the agreement ends, the clinic's licenses end at once, and iMatrix has no obligation to keep Customer Data and may delete it without prior notice. The terms don't describe handing over the site or its files. Read October 8, 2026. |
| How a change gets made | You ask in a chat, in plain words. Updates are unlimited and included. | Its veterinary websites page: "unlimited updates" through its U.S.-based support team, or a self-service portal where the clinic makes content edits itself. Read October 8, 2026. |
| SEO | Included: SEO and SEO audits. | Its plans page: SEO, "unique monthly website content", is in the Elevate plan, SEO Plus in Boost and SEO Advanced in Dominate. Read October 8, 2026. |
| AI search | Included: GEO audits, tested with the questions your callers ask. | Its plans page: the AI Search Optimizer, for "ChatGPT & other AI search engines", is in the Dominate plan only. Its AI Search Optimizer page says the service includes regular AI audits. Read October 8, 2026. |
| Phones, texting, email and fax | Yes. PupPilot is the clinic's phone system, with texting, email and fax in one inbox. | Not documented for phones, texting or fax. Its plans page lists Email Marketing Tools in all six plans. Read October 8, 2026. |
| What you can see of your calls | Every call, with its recording, transcript and summary. | iMatrix's websites page for every industry it serves: a portal to "track call information, form fill data and store an unlimited number of contacts". Its targeted ads page: monthly website click and call reports. Its terms of service say iMatrix may record incoming calls on the clinic's behalf as a service. Read October 8, 2026. |
VetMatrix's cells come from iMatrix's own pages and agreements, read October 8, 2026; its terms of service are dated August 16, 2023. 'Not documented' means the iMatrix pages we read don't describe it, not that VetMatrix lacks it. Verified October 2026. Vendors change pricing and features; tell us if something is out of date.
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Price and terms
PupPilot: $100 a month per clinic plus $25 a month per location, so a single-location clinic pays $125 a month, with no activation fee.
VetMatrix: iMatrix's veterinary page says "We have plan options starting from $99", and doesn't say which plan that is or what it includes. Its plans page names six plans, Core, Trust, Build, Elevate, Boost and Dominate, shows no prices, and says custom plan options are available. Its terms of service say fees are set in the Order Form and charged monthly unless the Order Form says otherwise, and that set-up, implementation and other one-time fees are due on the date the clinic signs it. No amount is published.
What VetMatrix's agreement says about renewal and leaving. Under iMatrix's terms of service, updated and effective August 16, 2023, the first term is whatever the Order Form sets. The agreement then renews automatically for terms of the same length at the fees then in force. To stop a renewal, the clinic gives written notice at least 30 days before the term ends and submits a completed cancellation form from iMatrix's Billing/Retention Department within that same period; if the form comes in later, the term renews and the clinic is charged for it. A clinic that ends the agreement before the term is over "may be subject to" a termination fee equal to the fees left in the term, due when it ends. The terms say fees are charged in advance and are non-refundable. If the services include domain registration, iMatrix's Domain Name Service Agreement, last updated October 1, 2014, applies as well. All of iMatrix's pages here were read October 8, 2026.
PupPilot: No long-term contract required. You can leave whenever you like.
Other companies' published prices, and what their contracts say, are in the guide to veterinary website cost.
Keeping the site current
PupPilot. You ask for a change in the chat, in plain words, and PupPilot changes the page, along with the details search engines and AI assistants read. Updates are unlimited and included. PupPilot also answers your clinic's calls, texts and emails, so it hears the questions clients keep asking. When your site doesn't answer one, PupPilot brings it to you: you give the answer and approve the change, and PupPilot updates the site. The veterinary website design page shows how it works.
VetMatrix. iMatrix's veterinary websites page offers "unlimited updates" through its U.S.-based support team, and a self-service portal where the clinic can make content edits itself. Its sites come with 100+ pages of veterinary educational content, on topics such as pet care, radiology, dental care and vaccines. Its veterinary page says support is by phone Monday to Friday, 6 AM to 4 PM Pacific, or by support ticket at any time, with a monthly check-in call. Both pages were read October 8, 2026.
The calls a website produces
PupPilot is the clinic's phone system, so every call your website produces comes in on PupPilot: unlimited calling and texting, email and fax, all in one inbox. Each call is kept with its recording, transcript and summary, tied to the client and their pets. The veterinary phone system page covers the line, and the veterinary shared inbox page shows where calls, texts, emails and faxes arrive.
Method
PupPilot publishes this page and is one of the two products on it. PupPilot's cells describe its own website service, as its veterinary website design page does. Every statement about VetMatrix comes from iMatrix's own pages and agreements, read October 8, 2026, and links to its source:
- Veterinary marketing page (imatrix.com/veterinary/ now redirects here)
- Veterinary websites
- Compare plans
- Terms of service, updated and effective August 16, 2023
- Domain Name Service Agreement, last updated October 1, 2014
- Websites, iMatrix's page for every industry it serves
- AI Search Optimizer
- Targeted ads
- iMatrix blog post of June 26, 2016
'Not documented' means the iMatrix pages we read don't describe it, not that VetMatrix lacks it. Vendors change their pages; tell us if something here is out of date.
Questions clinics ask
Is VetMatrix the same as iMatrix?
VetMatrix is iMatrix's website and marketing platform for veterinary practices. iMatrix's veterinary page carries the VetMatrix name, and a June 26, 2016 iMatrix blog post calls VetMatrix "an iMatrix company" in Internet Brands' portfolio. iMatrix is owned by Internet Brands: the footer of its site reads "MH Sub I, LLC dba Internet Brands", and its terms of service are with MH Sub I, LLC dba iMatrix (read October 8, 2026).
What does VetMatrix cost?
iMatrix's veterinary page says "We have plan options starting from $99", and doesn't say which plan that is or what it includes. Its plans page names six plans, Core, Trust, Build, Elevate, Boost and Dominate, shows no prices, and offers a consultation. Its terms of service say set-up and other one-time fees are due when the clinic signs the Order Form, with no amount published. All three were read October 8, 2026.
Can we leave VetMatrix before the term ends?
iMatrix's terms of service, effective August 16, 2023, say a clinic that ends the agreement before its term is over "may be subject to" an early termination fee equal to the fees left in that term, due when it ends. To leave at the end of a term instead, the clinic gives written notice and submits a completed cancellation form at least 30 days before the term ends; otherwise the agreement renews for another term of the same length at the fees then in force. Read October 8, 2026.
What does a PupPilot website cost?
It's $100 a month per clinic plus $25 a month per location, so a single-location clinic pays $125 a month, with no activation fee. That covers unlimited website management: SEO, SEO audits, GEO audits and unlimited updates, forms and hosting included. No long-term contract is required, and you can leave whenever you like. The veterinary website design page has the details.
Can PupPilot move our VetMatrix site?
Yes. PupPilot moves your existing site for you.