Every figure below is traced to a primary source you can open — with its sample, its method, and a clear note on what it does and does not measure.
Last verified: October 1, 2026 · 60 sources checked
· changelog
Many widely quoted veterinary practice statistics are difficult to trace to a primary
source. This page collects the ones that can be: each entry names its publisher, links a
retrievable document, states its sample and method, and notes what the figure does and
does not measure. It is maintained as a reference, reviewed on a schedule, and free to
cite.
The inclusion standard
Four rules, applied to every entry — including PupPilot's own data.
A named publisher and a retrievable document. Every figure links to
something a reader can open.
A stated sample and method. n, composition, geography, dates, and how
it was collected.
The construct is stated, not implied. Every entry says what was
actually counted — a booking-attempt failure rate is a different measurement from a
missed-call rate, and the entry says which one it is.
Vendor data is labelled as vendor data — ours included. Self-selected
cohorts, single-site measurements, and platform telemetry carry that label on the face
of the entry.
The profession at a glance
Scale figures for the US veterinary profession — headcounts, pay, growth, establishments — from government and association sources.
How many veterinarians are there in the US?
133,475US veterinarians as of December 31, 2025
Association
An administrative count of living US veterinarians maintained by AVMA — a registry figure, not a survey estimate.
All US veterinarian employment; OOH projections refreshed August 27, 2026
Method
Government occupational statistics and projection model
What it can't tell you
The older 19–20% growth projection — superseded by the August 27, 2026 Occupational Outlook refresh; +9% (still “much faster than average”) is current.
Note
Re-verified at bls.gov on August 31, 2026.
Verified
August 31, 2026
How much do vet techs make, and how fast is the field growing?
131,400US vet tech/technologist jobs (2025)
$47,380median pay (May 2025)
+9%projected growth, 2025–35 (+12,300 jobs)
Government
BLS counts of veterinary technologist and technician employment, median annual wage, and projected ten-year growth; openings are mostly replacement demand.
n=5,053 US general practices in 6 states (CA, MN, OH, PA, TX, WA), randomly selected proportional to county population; fielded February 4 – April 11, 2025
Method
Secret-shopper telephone audit (callers posing as dog owners attempting to book a wellness appointment); excessive hold defined as over 5 minutes
What it can't tell you
Overall access or satisfaction claims — this measured new-client wellness booking attempts during business hours, not sick visits, emergencies, or existing clients.
Note
PMID 40961980. Figures re-verified against the free PubMed abstract on August 31, 2026. The authors concluded access is generally reasonable — the failures concentrate at the telephone, not in the exam room.
Verified
August 31, 2026
How many veterinary calls go unanswered?
15.1%of booking attempts failed because the caller could not connect with staff
Peer-reviewed
The share of secret-shopper booking attempts that failed at the phone layer — the caller never reached a staff member at all.
n=5,053 US general practices in 6 states (CA, MN, OH, PA, TX, WA), randomly selected proportional to county population; fielded February 4 – April 11, 2025
Method
Secret-shopper telephone audit (callers posing as dog owners attempting to book a wellness appointment); excessive hold defined as over 5 minutes
What it can't tell you
A general missed-call rate — this measured new-client wellness booking attempts during business hours, not a practice's total call traffic. It is the closest peer-reviewed measurement available.
Note
A further 1.9% failed on staff refusal, 2.2% on inaccurate contact information, and 3.9% because the practice lacked capacity for new patients.
Verified
August 31, 2026
How long will callers wait on hold at a veterinary clinic?
8.2%of booking attempts ended after more than 5 minutes on hold
Peer-reviewed
The share of secret-shopper booking attempts abandoned after an excessive hold, defined in the study as more than five minutes.
n=5,053 US general practices in 6 states (CA, MN, OH, PA, TX, WA), randomly selected proportional to county population; fielded February 4 – April 11, 2025
Method
Secret-shopper telephone audit (callers posing as dog owners attempting to book a wellness appointment); excessive hold defined as over 5 minutes
What it can't tell you
An average hold time or a hang-up-point threshold — it measures abandonment past a five-minute cutoff on booking attempts, nothing about typical waits.
Verified
August 31, 2026
How long do clients wait for a veterinary appointment?
6.36 daysmean wait to appointment when booking succeeded
Peer-reviewed
Average days between a successful secret-shopper booking call and the offered wellness appointment (average travel: 11.1 minutes or 6.4 miles).
n=5,053 US general practices in 6 states (CA, MN, OH, PA, TX, WA), randomly selected proportional to county population; fielded February 4 – April 11, 2025
Method
Secret-shopper telephone audit (callers posing as dog owners attempting to book a wellness appointment); excessive hold defined as over 5 minutes
What it can't tell you
Urgent or sick-visit wait times — these were routine wellness requests.
Verified
August 31, 2026
What share of veterinary callers hang up before reaching a person?
26 in 100callers hung up before reaching an agent
Vendor, disclosed
The share of inbound calls in one vendor's veterinary customer cohort that ended before the caller reached a person.
568,309 calls across 384 veterinary locations, calendar year 2025; vendor's own customer cohort, roughly 76% from two corporate groups, on marketing-tracked lines
Method
Vendor call-tracking telemetry
What it can't tell you
An industry-wide abandonment rate — the cohort is self-selected, corporate-weighted, and measured on marketing-tracked lines that skew toward new callers.
Verified
August 31, 2026
What share of veterinary calls end in a booked appointment?
22 in 100calls resulted in a booked appointment
Vendor, disclosed
The share of inbound calls in the same vendor cohort that converted to a booked appointment.
568,309 calls across 384 veterinary locations, calendar year 2025; same cohort caveats as the hang-up figure
Method
Vendor call-tracking telemetry
What it can't tell you
A conversion benchmark for all veterinary calls — call mix on marketing-tracked lines differs from a practice's main line, where refills, results, and existing clients dominate.
After-hours calls at 1 US general practice (published case study)
Method
Platform call classification
What it can't tell you
A booking-conversion rate or a daytime call mix — this measures what after-hours callers asked for, at one practice. It sits alongside the Patient Prism conversion figure because the two constructs are often conflated.
Note
Superseded for benchmarking by puppilot-call-reasons and puppilot-urgency (panel of clinics); kept as the case it describes.
35%of one practice's calls in a week were never picked up by a person
Vendor, disclosed
In five weekdays at one general practice before AI deployment, about 160 calls a day arrived and the team answered about 105 — roughly 280 calls in the week went unanswered.
1 multi-doctor US general practice, 5 weekdays — a case, not a study
Method
Phone-system logs, before/after line migration
What it can't tell you
Any industry average — one practice, one week. It is also an undercount: the prior system could not separate hang-ups from voicemail, and callers who met a full queue never registered.
Note
Our own platform data, published with the same fields as every other entry: vendor, single site, n=1 clinic. Superseded for benchmarking by puppilot-transfers-unanswered (a different construct, a panel of clinics rather than one practice); kept as the case it describes.
Platform-wide telemetry across active PupPilot clinics (rate varies by clinic and configuration); the published single-practice case covers 1 US general practice over 5 weekdays
Method
Platform interaction logs
What it can't tell you
An industry AI-acceptance rate — this is vendor telemetry, and rates vary with clinic configuration. The 4.3% is one practice's number from the published case, not a platform average.
Note
Our own platform data, published with the same fields as every other entry. Superseded by puppilot-ai-acceptance (spoke / hung-up-without-a-word, a different construct, panel of clinics); kept for the record.
Verified
August 31, 2026
How many phone calls does a veterinary clinic get per day?
35median clinic, inbound calls per weekday
14–106middle half of clinic-days
above 162busiest tenth of clinic-days
5median clinic, inbound calls on a weekend day
Vendor, disclosed
Inbound calls per clinic per local calendar day at clinics that route every call through the assistant, day and after hours; medians and percentiles across clinic-days.
The full-line clinics in a panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
An industry average (the panel is PupPilot's customer mix); calls per veterinarian; a figure for any region or clinic size.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
What time of day do people call the vet?
13.0%share of daily calls in the 11 a.m. hour (the peak)
85.4%share of calls arriving Monday–Friday, 8 a.m.–5 p.m.
21.3%Monday's share of the week's calls (the busiest day)
1.4%Sunday's share of the week's calls
Vendor, disclosed
Clinic-local hour and weekday of every inbound call at full-line clinics, as shares of the panel's calls.
The full-line clinics in a panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Hour patterns for a region or size band; the best time to reach a person (see transfers not answered by hour).
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
What share of veterinary calls come after hours?
8.8%after 6 p.m. or at the weekend
14.6%outside Monday–Friday, 8 a.m.–5 p.m.
2.4%before 8 a.m. on a weekday
5.8%at the weekend
Vendor, disclosed
Arrival time of inbound calls by the clock, in the clinic's local time, at clinics routing every call through the assistant; not a measure of each clinic's actual opening hours.
The full-line clinics in a panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Demand the clinic never received; calls to clinics with unusual hours; any claim that a fixed share of calls happen while a clinic is closed.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
What share of veterinary calls reach the after-hours assistant?
20.5%share of calls, pooled across the panel
19.6%median clinic-month
11.4–30.0%middle half of clinic-months
Vendor, disclosed
Whether the after-hours assistant answered the call; it also takes lunch-hour closures and daytime calls the desk did not answer, so this is a routing measure, not a clock measure.
The full-line clinics in a panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Calls received while the clinic was closed (use the clock-based figure); after-hours demand at clinics that use the assistant only when closed.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
How often does a call transferred to the front desk go unanswered?
26.1%all transfers in the panel
37.1%median clinic
0.8%best-run clinic
35.2%transfers at 1 p.m. (the worst hour)
19.7%transfers at 8 a.m.
Vendor, disclosed
A transfer from the assistant to clinic staff that did not complete on a call answered by a person within the clinic's configured ring window; includes voicemail, timeouts and abandoned transfers.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
A classic missed-call rate (callers hearing an unanswered phone); a trend over time (panel composition changes as clinics join).
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
How long is a veterinary phone call?
70 sassistant-resolved, business hours (median)
155 swith a transfer to staff (median)
35 safter hours (median)
145 snine in ten assistant-resolved calls end within
Vendor, disclosed
Recorded elapsed call duration in seconds, medians and percentiles by group; not staff handling time.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition; client calls only (clinic-side lines excluded)
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Appointment length; time staff spend per call; call length at clinics without an assistant.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
Client expectations & communication preferences
How pet owners want to reach their clinic, and what frustrates them when they try.
What frustrates pet owners about booking by phone?
35%cite long phone hold times
21%cite difficulty contacting the clinic
33%cite inability to book while the clinic is closed
Vendor, disclosed
Among pet owners who reported problems booking veterinary appointments, the share citing each friction.
n=1,000 North American pet owners; full report gated
Method
Vendor-commissioned consumer survey, third-party research partner
What it can't tell you
Mixing these figures with the variant cut shown on PetDesk's own landing page — the two sets differ; cite one, labeled.
Verified
August 31, 2026
Do prospective clients still use the phone to shop for veterinary care?
31%of those who weighed price found prices by phoning the practice (base 444)
27%of those who found out prices before registering did so by phone (base 267)
29%of those who weighed services found service information by phone (base 446)
GovernmentNot US
How UK pet owners who researched price or services before choosing a practice found that information. Each percentage is of a subgroup, not of all 2,376 respondents.
n=2,376 UK veterinary users; push-to-web with telephone (CATI) follow-up. Bases for these figures: 444 who named price as a factor, 267 who found out prices before registering without naming price, 446 who named services
Method
Government-commissioned market survey
What it can't tell you
US claims — this is UK data from the CMA's veterinary market review. Nor is any figure a share of all pet owners: each base is a subgroup who researched price or services.
Note
The CMA concluded its market investigation with a final decision report published 24 March 2026.
Verified
October 1, 2026
Why do some clients never use online portals?
17%were unaware they had a portal
13%didn't know how to access it
36%would rather talk to a human
Named research firmNot veterinary
Among US adults who do not use their (human) healthcare portal, the stated reasons — while 81% of US adults do use one.
n=2,117 dog and cat owners in Austria, Denmark, and the UK; fielded March 2022
Method
Peer-reviewed online questionnaire
What it can't tell you
US rates, or claims that online research routinely damages the clinical relationship — 12.1% ever disagreeing is the finding pointing the other way.
Verified
August 31, 2026
Why do pet owners call the vet?
35.6%scheduling, business hours
12.2%prescriptions, business hours
10.0%basic questions, business hours
9.6%a sick or injured pet, business hours
2.6%a pet emergency, business hours
22.3%scheduling, after hours
20.8%basic questions, after hours
6.3%a pet emergency, after hours
Vendor, disclosed
Share of phone items carrying each categorizer label, selected categories; an item can carry more than one label, so shares do not sum to 100 and the categories shown are not a complete breakdown of calls.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
A single reason per call; reasons at clinics without an assistant; clinical severity.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
Which languages appear on the veterinary phone line?
3.7%of calls with language detection were in Spanish
Vendor, disclosed
Language detected on the call by the assistant, as a share of calls where a language was detected; a model output.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
A client's preferred language; the share of Spanish-speaking pet owners; any figure for a single state or clinic.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
How often do the same clients call a veterinary clinic again?
49.4%client numbers that called again
61.9%share of call volume that is a repeat call
2.6calls per caller over the window
Vendor, disclosed
The same pseudonymous number calling the same clinic again within the window; numbers with more than 30 calls (clinic lines and PBXs) excluded.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Client retention or loyalty; households (a number is not a household); repeat behaviour beyond the window.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
Practice economics & client value
What a patient is worth, what practices produce, and how demand is moving — with each figure’s denominator stated.
What is a veterinary patient worth per year?
$622average annual revenue per patient (Vetsource practice data, August 2023 – August 2024)
Association
Average yearly revenue per active patient across a large practice panel — the defensible per-patient value figure.
~6,000 US practices, August 2023 – August 2024; mostly small-animal general practices with a direct data connection to Vetsource (about 35% corporate-owned)
Method
Practice-management-system transaction data via data provider
What it can't tell you
New-client first-year value or lifetime value — this is an annual average across active patients of network practices.
Note
AVMA's article gives the components as $499 from professional services and $203 from product services, which sum to $702; the $622 total is cited as published.
Verified
October 1, 2026
How much revenue does a veterinarian generate?
$616,667median gross revenue per FTE veterinarian, companion-exclusive practices (2023)
$554,982all-practice average (2024)
~$288revenue per DVM-hour
Association
Practice revenue per full-time-equivalent veterinarian, median and average, with the per-hour equivalent.
n=524 practices (93.9% independent), 8.8% response rate; free PDF
Method
Association practice survey
What it can't tell you
Treating the median (2023, companion-exclusive) and the average (2024, all practices) as one trend — they are different constructs from different cuts.
Verified
August 31, 2026
How many support staff should a practice have per veterinarian?
2.21medical staff per veterinarian, 2024 average
2.7technicians and assistants per veterinarian at the most efficient hospitals (AVMA 2023 report)
1:3optimum veterinarian-to-medical-support ratio (AVMA, 2023 data)
1:4–1:5optimum veterinarian-to-all-staff ratio by revenue per veterinarian (AVMA, 2023 data)
Association
AVMA's 2024 average staffing ratio, alongside AVMA's efficiency benchmarks from earlier analyses, which use different data years and definitions.
AVMA Veterinary Practice Owners Survey, 2024 data (reported October 2025). Benchmarks: AVMA 2023 Report on the Economic State of the Veterinary Profession (AVMA blog, September 7, 2023) and AVMA practice-owner survey data for 2023 (AVMA News, November 18, 2024)
Method
Association benchmarking analysis
What it can't tell you
Any staffing ratio attributed to AAHA — AAHA does not publish staffing benchmarks. Nor is there a single “right” ratio: AVMA's own benchmarks differ by year and method (2.7 in the 2023 report, 1:3 in the 2024 analysis).
Verified
October 1, 2026
How many appointments does a veterinarian see per day?
13–14appointment slots per FTE veterinarian per weekday (companion/mixed practice)
Association
Scheduled appointment capacity per full-time veterinarian in companion and mixed practices.
Specialty or emergency scheduling claims — this is general companion/mixed practice.
Verified
August 31, 2026
Are veterinary revenue and visits growing or shrinking?
+3.7%revenue, trailing 12-month year-over-year
−1.7%visits, trailing 12-month year-over-year
Vendor, disclosed
Trailing-twelve-month revenue and visit change across the Vetsource/AVMA tracker panel; panel practices average about $2.2M revenue and ~9.7K visits a year.
6,353 US practices; panel skews larger than the median practice
Method
PIMS transaction telemetry, updated daily; figures read from the AVMA/Vetsource interactive dashboard
What it can't tell you
A fixed industry statistic — the tracker updates daily and this snapshot was read from the dashboard on October 1, 2026; re-pull before quoting.
Verified
October 1, 2026
Did veterinary visits decline in 2025?
−3.1%total visits, 2025 vs 2024
−3.8%wellness visits, 2025 vs 2024
Vendor, disclosed
Full-year 2025 visit decline across a large practice panel; corroborated directionally by Vetwatch (~3,000 practices: 2026 YTD revenue +2.4%, unique patients −2.3%).
Vetsource-tracked US practices; network data, not a population sample
Method
PIMS transaction telemetry via association reporting
What it can't tell you
Population-wide per-pet averages — network practices are not all US pets. AVMA's dated household-survey means (1.5 dog / 0.7 cat) are 2016 vintage; label or drop them.
Verified
October 1, 2026
How many patients quietly lapse?
≈20%of the average practice's active patient count has no transaction in over 18 months
Vendor, undisclosed method
Lapsed patients as a share of the active patient base — a stock at a point in time, not an annual churn rate.
Vetsource practice panel; methodology and data period undisclosed
Method
Vendor analysis of PIMS data
What it can't tell you
An annual churn rate — this is a stock measure at a point in time. Nor is it a current figure: the post shows no date (first published March 2017, last modified May 2024) and does not say what period the data cover.
Verified
October 1, 2026
How compliant are veterinary clients with recommendations?
48%heartworm-preventive recommendations
35%dental treatment (grade 2+ disease)
87%core vaccines
64% → 73%overall compliance, 2003 to the 2009 follow-up
AssociationArchival
The canonical AAHA compliance measurements. Key insight: much “noncompliance” is a recommendation never made.
2003 study (fielded 2002 with Hill's Pet Nutrition): medical records of 1,400+ dogs and cats from 240 practices, plus 1,003 pet owners surveyed; 2009 follow-up survey
Method
Association field study with record audits (out of print; figures verified via contemporaneous dvm360 coverage)
What it can't tell you
Current compliance rates — this is 2003/2009 canonical data, still the only benchmark that exists. Label the vintage whenever quoted.
Note
No AAHA page for either study remains online. The 2003 figures are from dvm360's May 1, 2003 coverage; the 64% → 73% is from its March 27, 2009 coverage of the follow-up.
0 studiespeer-reviewed US veterinary no-show rate measurements in the published literature
Verified absence
A verified absence: PubMed returns no results for veterinary no-show appointment terms, and the one 2025 community-clinic paper describes the problem without publishing a rate.
Client behavior — this measures what veterinarians perceive, not what clients do.
Verified
August 31, 2026
At what price point do pet owners start declining recommended veterinary care?
85%name a price point of around $1,000 or less
47%name a price point of around $500 or less
Vendor, disclosed
Asked at what price point they see pet owners choose treatment not aligned with their goals, the share of answering veterinary professionals who named a band of around $1,000 or less (one answer among five price bands).
n=451 US veterinary professionals (40.6% veterinarians and medical directors, 39.5% practice managers and administrators, 10.2% veterinary technicians, 3.2% client service representatives, 6.5% other roles; 67.6% independent and 29.1% corporate practices), fielded May–June 2026; recruitment channel not stated, not a probability sample; n=395 answered this question
Method
Online survey run by Pawlicy Advisor with AAHA; percentages are of respondents answering each question. Verified at the publisher's open report page (the PDF is form-gated)
What it can't tell you
A share of clients who decline care, or a measured price threshold — the unit is veterinary professionals' perception, answered as a single price band. Pawlicy Advisor is a pet-insurance marketplace, a commercial interest in findings about cost barriers to care.
Note
New question in the 2026 edition; no prior-year comparison. Answer distribution: $250 or less 10.6%, around $500 36.7%, around $1,000 37.5%, around $2,000 10.1%, $5,000 or more 5.1%.
Verified
October 1, 2026
How often does cost change veterinary treatment plans?
86.1%adjust treatment plans for cost at least weekly (84.4% in 2025)
34.2%adjust treatment plans for cost 5 or more times a week (30.3% in 2025)
5.1average cost-driven treatment-plan adjustments per week (4.7 in 2025)
Vendor, disclosed
Self-reported frequency of adjusting recommended treatment plans because of client cost concerns; the weekly average is estimated by the publisher from banded answers.
n=451 US veterinary professionals (40.6% veterinarians and medical directors, 39.5% practice managers and administrators, 10.2% veterinary technicians, 3.2% client service representatives, 6.5% other roles; 67.6% independent and 29.1% corporate practices), fielded May–June 2026; recruitment channel not stated, not a probability sample
Method
Online survey run by Pawlicy Advisor with AAHA; percentages are of respondents answering each question. Verified at the publisher's open report page (the PDF is form-gated); averages for banded questions use band midpoints
What it can't tell you
A measured count of altered treatment plans — these are recalled frequencies from a non-probability sample, and the per-week average is interpolated from answer bands. Pawlicy Advisor sells pet-insurance distribution; findings about cost pressure favor its category.
Note
Year-over-year comparisons are against the 2025 edition (n=557, fielded February–March 2025). The publisher's page rounds the weekly average to 5 in its headline and gives 5.1 in the detail; 5.1 is used here.
Verified
October 1, 2026
How fast are veterinary prices rising?
+5.7%veterinary-services CPI, year-over-year, August 2026
+3.4%all-items CPI, year-over-year, August 2026
Government
Consumer-price inflation for veterinary services against the all-items index, computed from BLS series CUUR0000SS62054.
Government price index (computation from published index values)
What it can't tell you
A fixed multiple of overall inflation — the relationship changes year to year, so date any comparison. (The veterinary series is CUUR0000SS62054; series CUUR0000SEEB03 is day care and preschool.)
Note
Computed from not-seasonally-adjusted index values: veterinary services (CUUR0000SS62054) 416.184 in August 2026 vs 393.584 in August 2025; all items (CUUR0000SA0) 334.980 vs 323.976.
Verified
October 1, 2026
How much of veterinary medicine is corporate-owned?
~25%of general practices
~75%of specialty practices
almost halfof veterinary care market share (2021)
Named research firmArchival
Brakke's consolidation estimates — the practice-count shares and the market share are different denominators.
Analyst estimates, 2021–22; no primary publication with disclosed method
Method
Named-firm market estimates
What it can't tell you
“Half of America's vet clinics are corporate-owned” — almost half is the 2021 market share; the general-practice count share is ~25%. Dated estimates; label the vintage.
Verified
October 1, 2026
How big is the US veterinary services industry?
$72.6BUS veterinary-services industry revenue, 2026 estimate (+1.4%)
Vendor, undisclosed method
IBISWorld's market-size estimate for US veterinary services.
Precision beyond “IBISWorld estimates” — the model is not disclosed; treat as an order-of-magnitude figure.
Verified
August 31, 2026
Technology adoption & AI
Who has actually adopted what, measured at the practice or professional level.
How many veterinary practices offer online booking?
33.4%of practices had online appointment scheduling (2024)
Association
The share of practices offering online scheduling — the cleanest published basis for the fact that most veterinary appointments still route through the phone.
n=3,968, recruited via AAHA and Digitail channels, December 2023 – January 2024; convenience sample with a tech-adjacent skew
Method
Peer-reviewed survey
What it can't tell you
Practice-level adoption or population inference — the unit is individuals and the sample is convenience; the 2026 wave of this survey is not yet published.
Verified
August 31, 2026
Do pet owners talk to an AI receptionist when it answers?
98.9%business-hours callers who spoke
1.06%hung up without a word, business hours
1.35%hung up without a word, after hours
97–99%monthly range of the speaking rate since March
12%silent hang-ups that reply to a text-back
Vendor, disclosed
Whether the caller said anything at all during the call (engagement, not satisfaction); text-back replies as a share of text-backs sent.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition; client calls only (clinic-side lines excluded)
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Satisfaction (there is no survey); the share who would have preferred a person; whether a text reply resolved the request.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
Triage & clinical communication
How well urgency gets judged over the phone — by owners, by front desks, and by teletriage.
Can pet owners judge how urgent a condition is?
28.4%of vignette responses judged a condition less urgent than veterinary consensus
Peer-reviewedNot US
UK dog owners assessed hypothetical condition vignettes against a veterinary consensus benchmark; underestimation ranged from 2.2% (cataracts) to 56.5% (otitis externa).
n=1,772 UK dog owners; 5,316 vignette responses across 30 conditions, benchmarked to 14 general practitioners
Method
Peer-reviewed vignette study
What it can't tell you
Real-world triage error rates — vignettes measure judgment on hypotheticals, and this is UK data.
Verified
August 31, 2026
How well do untrained front desks triage urgent calls?
21.5%of emergent scenarios were correctly triaged by front-desk staff
Peer-reviewedNot veterinary
Mystery-call audit of (human) OB/GYN front desks: 21.5% of emergent scenarios triaged correctly, and 29.4% of urgent callers were wrongly directed to the ER.
1,575 consults; open access; the first author founded the teletriage service (disclosed)
Method
Peer-reviewed retrospective of teletriage consults
What it can't tell you
Outcome claims — these are referral recommendations, not outcomes, and gastrointestinal presentations only.
Verified
August 31, 2026
What share of video vet consults turn out to be emergencies?
~5.4–5.5%of UK non-prescription video consults ended with an emergency in-person recommendation
Peer-reviewedNot USArchival
Clinical audit of a UK veterinary telemedicine app, April–October 2020: 959 non-prescription consults were assigned an emergency in-person recommendation. The share is computed from the paper's counts; consults could carry more than one resolution.
n=17,482 non-prescription consults of 21,383 total, UK, April–October 2020; authors affiliated with the app vendor (Vet-AI/Joii)
Method
Peer-reviewed clinical audit
What it can't tell you
Current or US rates — COVID-era UK data with vendor-affiliated authors; all three caveats travel with the figure.
Note
The paper states 17,482 consults without a prescription (959 of them ≈5.5%); its own totals of 21,383 consults and 3,541 with a prescription imply 17,842 (≈5.4%).
Verified
October 1, 2026
Do digital follow-ups improve home-care compliance?
7 of 10RCTs found adding a digital component to home exercise rehab significantly improved adherence
Peer-reviewedNot veterinary
Systematic review of randomized trials of digitally supported home rehabilitation in human physiotherapy.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Clinical severity; whether a person picked up the transfer (see puppilot-transfers-unanswered); what happened to the caller afterwards; any clinic's individual performance.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
How urgent are calls to a vet clinic, and when do the urgent ones arrive?
3.9%emergencies, business hours
13.8%emergencies, after hours
20.6%emergencies, weekend after-hours calls
29.5%emergencies, midnight to 6 a.m.
17.9%urgent (not emergency), business hours
Vendor, disclosed
Urgency the caller stated, as classified (routine, urgent, emergency), on the calls where one was stated; not a clinical assessment.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Clinical outcomes; urgency on calls where the caller stated none; emergency rates at emergency hospitals.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
Pet owners: spending, insurance & access
Ownership, spending, insurance, and barriers to care, from government, association, and named-firm research.
National CE survey; 2025 data lands ~September 2026
Method
Government expenditure survey
What it can't tell you
Per-pet-owner spending — the denominator is all households. (A commonly cited $1,733 figure is a third-party re-analysis of CE microdata, not a BLS-published number.)
Verified
August 31, 2026
How many pets are insured, and what does pet insurance cost?
7.6Minsured pets in North America, year-end 2025 (up 8.5% from 7.03M)
+9.0%US insured-pet growth, 2024 to 2025
4.27%US penetration rate (dogs 5.99%, cats 2.29%)
$836average US accident & illness premium, dogs
$435average US accident & illness premium, cats
$5.7BUS gross written premium (+19.7%)
Association
NAPHIA's industry totals for insured pets, growth, penetration, and average premiums — US penetration measured against 163.6M owned pets (87.3M dogs and 76.3M cats, per AVMA 2025).
Carrier-reported data covering ~99% of written US/Canada premium; public data page + highlights PDF
Method
Association census of carriers, compiled by an independent actuarial firm
What it can't tell you
A share of pet owners — penetration is a share of pets. The US absolute insured-pet count appears only as a chart datapoint in the public highlights; the figures here are the ones stated in text.
Note
Confirmed against the public 2026 highlights PDF; some secondary coverage reports different premium figures, and the numbers above are as stated in the primary document.
Verified
August 31, 2026
What does a dog cost over its lifetime?
$22,125–$60,602modeled 15-year cost of dog care
$20,073–$47,106modeled 15-year cost of cat care
~8 in 10owners underestimate lifetime costs
31%could comfortably absorb a major unexpected expense
58%have used a credit card for pet care
Vendor, disclosed
Synchrony's modeled lifetime cost ranges and owner-finance findings.
n=2,498 US dog/cat owners, probability panel, fielded November 13, 2024 – January 9, 2025; practitioner wave n=933, September–October 2025, ±3.3pp
Method
Named-firm probability-panel survey
What it can't tell you
Clinical-outcome claims — this measures reported skipping and reported financing offers; the 41%-vs-23% gap contrasts practitioner perception with client reports.
Verified
August 31, 2026
How many pet owners face barriers to veterinary care?
~28%of pet-owning households experienced a barrier to veterinary care (2017–18)
AssociationArchival
The foundational access-to-care measurement; financial reasons were behind 80% of unobtained preventive care.
US household survey, 2017–18; the full report PDF is delinked from utk.edu — headline verified at the UT news release; the commonly cited n could not be re-verified
Method
University-hosted coalition study
What it can't tell you
Current rates — the fieldwork is 2017–18; Gallup/PetSmart (2025) is the modern successor. Label the vintage.
Verified
August 31, 2026
Does the human-animal bond drive veterinary visits?
95%call their pet family
71%visit the vet 2+ times a year among high-bond owners
62%among mid-bond owners
45%among low-bond owners
Vendor, disclosedNot US
International bond survey linking self-reported bond strength to visit frequency.
n=16,140 across 8 countries (2021 wave); press-release level. habri.org now shows an expanded 10-country dataset where the figures are 94% and 71/61/48 — cite one wave, labeled, never blended
Method
Association/vendor international survey
What it can't tell you
Causality, or US-only claims — international survey data showing association between bond and visits.
Verified
August 31, 2026
How many pet owners actually visit the vet each year?
74.2%dog owners with at least one veterinary visit in the past year
57.3%cat owners with at least one visit
86.8%dog owners who report having a regular veterinarian
77.1%cat owners who report having a regular veterinarian
Association
The gap between having a regular veterinarian and going. Modal visit frequency: twice yearly for dogs (56.5% of visiting owners), once yearly for cats (44.9%).
US households surveyed in 2023 and early 2024 for the 2024 AVMA Pet Ownership and Demographic Sourcebook; preliminary results as reported October 2024. The article does not state n; the full Sourcebook is gated
Method
Association household survey
What it can't tell you
The share of PETS seen annually — these are household rates, and multi-pet households complicate per-pet inference.
Verified
October 1, 2026
Are veterinary phone calls mostly about dogs or cats?
66.8%dogs, share of dog-or-cat mentions
16.4%cat-related items arriving after hours
11.8%dog-related items arriving after hours
7.5%cat-related items asking to schedule more than one pet
4.4%dog-related items asking to schedule more than one pet
Vendor, disclosed
Species mentioned on the call as extracted by the categorizer, in order of mention; a model output.
A panel of veterinary clinics on PupPilot in the US, Canada and the UK; more than 100,000 inbound calls and hundreds of thousands of minutes of conversation, March 1 to September 27, 2026; panel held fixed within the edition
Method
Nightly de-identified export of production call records to an analytics mart; rates, shares and medians computed on a fixed panel; demo, internal and shelter organizations excluded; frozen at the edition snapshot
What it can't tell you
Pet ownership shares; species mix of patients seen; anything about exotic pets beyond their order of mention.
Note
Vendor data, PupPilot's own platform, published with the same fields as every other entry. Figures are rates, shares and medians on a panel of clinics and are held fixed at the 2026-09-28 snapshot until the next edition. Method: https://www.puppilot.co/research/veterinary-phone-line/methodology
Verified
September 28, 2026
Workforce & the shortage question
Wellbeing, retention, and the shortage models — including the fact that the three credible shortage models disagree.
Is there a veterinarian shortage?
14,000–24,000projected shortage of companion-animal veterinarians by 2030 (Mars / Lloyd model)
Vendor, disclosed
A demand model built from pet-spending growth, projecting a companion-animal shortfall of roughly 11–18%; the report's larger “up to 55,000” figure is total need, not shortage.
“No shortage anywhere” — rural and food-animal gaps are excluded from the adequacy claim.
Verified
August 31, 2026
~76% of needprojected graduates cover about 76% of projected demand through 2032 (AAVMC / Gitter & LaFayette model)
Association
Independent economists project 70,092 veterinarians needed against 52,926 projected graduates through 2032 — graduates covering about 76% of projected need, most of which is replacement demand. The report's table figure for the difference is 17,166.
National demand/supply projection by independent economists, AAVMC-hosted
Method
Association-commissioned economic projection
What it can't tell you
“17,166 unfilled jobs” — most of projected need is replacement demand, not vacancies. The three credible shortage models disagree; they are best quoted together.
Verified
August 31, 2026
What do vet techs earn, and how satisfied are they?
$32.89/hraverage credentialed-tech wage (up from $26.50 in 2022)
8%describe themselves as “extremely satisfied” (down from 25%)
57%would choose the career again
Association
NAVTA's member survey of wages and career satisfaction.
~15,000 veterinary professionals; per-role turnover tables sit inside registration-gated white papers
Method
Association workforce survey
What it can't tell you
Realized turnover, or any per-role “turnover rate per AAHA” — only intent-to-leave is publicly verifiable until the gated white papers are opened.
Verified
August 31, 2026
How common is client aggression toward veterinarians?
98.9%have experienced client verbal abuse
38.2%have been physically threatened by a client
11.8%report being stalked by a client
4.1%have been physically harmed by a client
57%have had no training in de-escalating aggressive clients (n=1,123)
34.5%have considered leaving veterinary medicine because of client verbal abuse
Peer-reviewed
Lifetime (career) exposure to client-perpetrated verbal abuse, physical threats, physical harm and stalking, self-reported in an anonymous online survey, alongside workplace training and professional impacts.
n=1,125 veterinarians currently or previously in clinical practice, recruited through the Veterinary Information Network (a subscription-based online community); 84% US, 11% Canada; 78% female, median age 51; 82% small animal; self-selected
Annual incidence, or a rate for the whole profession — these are ever-in-career figures from self-selected respondents on one subscription network, 16% of whom practice outside the US. The figures describe veterinarians, not front-desk or technician staff.
Verified
October 1, 2026
Adjacent-industry benchmarks
Not veterinary — reference points only
Not veterinary. Human medicine, dental, and contact-center measurements — useful as reference points, labeled so they cannot be mistaken for veterinary data.
What answer rate can a small practice actually achieve?
66%of calls to (human) general practices were answered; mean wait 25 seconds
Peer-reviewedNot veterinaryNot USArchival
The telephone company recorded every call to 100 Norwegian GP practices for one week — carrier-level measurement, not self-report. The best small-practice answer-rate measurement in existence.
100 Norwegian general (human) practices; every inbound call for one week, recorded by the carrier
Method
Peer-reviewed carrier-level call measurement
What it can't tell you
Veterinary or US claims — Norwegian human general practice, 2005. It is here because nothing this rigorous exists for veterinary phones.
Verified
August 31, 2026
What does it take to improve call abandonment at scale?
12.0% → 8.3%call abandonment across VA medical facilities, 2014–2016; average speed of answer 87s → 69s
Peer-reviewedNot veterinary
A very large health system worked at its phones for two years: abandonment fell from 12.0% to 8.3% against VA targets of ≤30s answer speed and ≤5% abandonment — and it got to 8.3%, not 5%.
11,552,668 calls across 8,280 dental locations, calendar year 2025; vendor cohort, DSO-weighted
Method
Vendor call-tracking telemetry
What it can't tell you
Veterinary claims — this is dental call-tracking data.
Verified
August 31, 2026
How much do people hate phone menus?
85%had hung up on an automated phone menu in the past year
51%had abandoned a business entirely after a bad automated-phone experience
Vendor, disclosedNot veterinaryArchival
Consumer survey on IVR frustration; top complaints: reason not listed (65%), irrelevant options (63%), couldn't reach a live person (54%), menu too long (46%).
n=1,000 US adults, September 2024, pre-screened as recent users of AI customer support
Method
Vendor-commissioned consumer survey
What it can't tell you
General-population comfort levels — the sample was screened to recent users of AI customer support, which travels with the figure.
Verified
August 31, 2026
What is a good call abandonment rate?
Not a standalone KPIICMI: abandonment “is not a concrete measure of call center performance, because it is driven by caller behavior which the center cannot directly control”
AssociationNot veterinary
The contact-center standards body's own guidance: read abandonment alongside answered rate and service level, and treat 80/20 as one option among several, not an official standard.
A specific veterinary abandonment threshold — published thresholds vary between sources, so the direction is the durable guidance.
Verified
August 31, 2026
Citations we could not independently verify
The publication titles below circulate as citations for veterinary statistics. In our
source-verification work we could not locate a retrievable document for any of them. That
does not settle what the underlying figures should be — it means we could not verify
these titles as sources, so nothing on this page rests on them. If you can point us to
one of these documents, we will gladly review it (see corrections).
“AAHA Client Experience Benchmark”
PupPilot could not verify that AAHA publishes a document titled “AAHA Client Experience Benchmark.” AAHA's benchmarking product is the AAHA Benchmarking platform (built with Petabyte Technology).
“AAHA Client Retention Analysis”
PupPilot could not verify that AAHA publishes a document titled “AAHA Client Retention Analysis.” AAHA's benchmarking product is the AAHA Benchmarking platform.
“AAHA Practice Efficiency Benchmark Report”
PupPilot could not verify that AAHA publishes a document titled “AAHA Practice Efficiency Benchmark Report.” AAHA's published benchmarking series is Financial & Productivity Pulsepoints, alongside the AAHA Benchmarking platform.
“AVMA Pet Owner Communication Study 2025”
PupPilot could not verify that AVMA publishes a document titled “AVMA Pet Owner Communication Study 2025.” AVMA's pet-owner research is published through the Pet Ownership & Demographics Sourcebook and AVMA news.
“AVMA Economic Analysis of Veterinary Practice Operations”
PupPilot could not verify that AVMA publishes a document titled “AVMA Economic Analysis of Veterinary Practice Operations.” AVMA's economics publication is the annual Report on the Economic State of the Veterinary Profession.
“AVMA Veterinary Practice Economic Report”
PupPilot could not verify that AVMA publishes a document titled “AVMA Veterinary Practice Economic Report.” AVMA's economics publication is the annual Report on the Economic State of the Veterinary Profession.
“AVMA Veterinary Economics Lifetime Value Study”
PupPilot could not verify that AVMA publishes a document titled “AVMA Veterinary Economics Lifetime Value Study.” The lifetime-of-care research in circulation is Synchrony's Pet Lifetime of Care study, which is not an AVMA publication.
“Veterinary Economics Client Communication Survey”
PupPilot could not verify a survey published under the title “Veterinary Economics Client Communication Survey.” Veterinary Economics was a trade magazine later folded into dvm360.
“VHMA Benchmarking Study”
PupPilot could not verify that VHMA publishes a document titled “VHMA Benchmarking Study.” VHMA's published benchmark products are the Compensation & Benefits Survey and the Insiders' Insight Monthly Report; missed-call cost figures are sometimes credited to VHMA benchmarking, and neither product contains telephone metrics.
“VHMA Economic Study”
PupPilot could not verify that VHMA publishes a document titled “VHMA Economic Study.” A figure often credited to it (a 5% retention increase yielding a 25–95% profit increase) appears to originate with Reichheld & Sasser, Harvard Business Review, 1990. VHMA's published benchmark products are the Compensation & Benefits Survey and the Insiders' Insight Monthly Report.
“VECCS Call Analysis”
PupPilot could not verify that VECCS (a real veterinary emergency and critical care society) publishes a document titled “VECCS Call Analysis.”
“Veterinary Practice News Client Acquisition Report”
PupPilot could not verify that Veterinary Practice News (a real trade outlet) publishes a document titled “Client Acquisition Report.”
“APPA Consumer Expectations Survey”
PupPilot could not verify that APPA publishes a document titled “APPA Consumer Expectations Survey.” APPA's actual survey is the National Pet Owners Survey.
“Veterinary Practice Analytics Call Volume Study”
PupPilot could not identify an organization named “Veterinary Practice Analytics” or verify a document titled “Call Volume Study.”
“Veterinary Practice Management Association Scheduling Survey”
PupPilot could not identify a US organization named “Veterinary Practice Management Association.” VHMA is the US practice-management body; the British VPMA merged into the Veterinary Management Group (VMG).
How to cite this page
Cite the primary source first
Where a primary source exists, cite it — every entry links its source directly. Cite
this page for the compilation itself and its verification notes.
PupPilot Verified Veterinary Statistics. https://www.puppilot.co/resources/statistics. Last verified October 1, 2026.
License: CC BY 4.0
Free to reuse, quote, and republish with attribution and a link to this page — Creative Commons Attribution 4.0. The full verified set is downloadable:
This page expects to be scrutinised. If a figure has moved, a source has a newer
edition, or you can supply a document we could not locate, reach the team via puppilot.co/company/contact — we review and credit
corrections.
Changelog
The dateline above moves only when re-verification actually happens.
October 1, 2026updated
Eleven entries re-opened at source and restated to match it exactly: the CMA phone-research figures now carry their subgroup bases; the staffing benchmarks are attributed to their separate AVMA analyses and years; the consolidation figures use the source's wording; the telemedicine share shows both of the paper's counts; survey sponsor, sample and dating details aligned on the rest. The $622 per-patient figure is unchanged, with a note on its published components.
October 1, 2026link-fixed
Eight source links now point to the dated article, report page or DOI that states each figure, in place of publisher homepages and section pages; citation titles match the publisher's page. No figures changed.
October 1, 2026updated
Veterinary CPI recomputed on August 2026 index values (+5.7% vs +3.4% all items), with the computation shown. Vetsource/AVMA tracker figures re-read from the interactive dashboard on October 1, 2026 (+3.7% revenue, −1.7% visits, trailing 12 months).
October 1, 2026added
Added three entries: the price point at which veterinary professionals see owners decline recommended care, and how often cost changes treatment plans (Pawlicy Advisor and AAHA, 2026, n=451; vendor-disclosed, professionals' perception); and career prevalence of client aggression toward veterinarians (AJVR, 2026, n=1,125).
September 28, 2026updated
The three single-practice PupPilot entries now point to the panel figures that supersede them for benchmarking: puppilot-transfers-unanswered, puppilot-call-reasons and puppilot-urgency, and puppilot-ai-acceptance. Each is kept as the case it describes. The opt-out entry's sample line describes the single-practice case without an interaction count.
September 28, 2026added
Thirteen measured figures from The Veterinary Phone Line: a 2026 first look — PupPilot Research, panel of clinics, 2026-09-28 snapshot. Vendor-disclosed; each entry carries its construct, sample line and limits.
August 31, 2026updated
The opt-out entry now leads with the platform-wide rate (1.5–2%) with the single-practice 4.3% case figure alongside. Unverified-citation notes expanded to state explicitly what PupPilot could not verify, with pointers to each publisher's actual publications.
August 31, 2026added
Added the after-hours call-type mix from PupPilot's published general-practice case study (42% FAQs, 25% scheduling, 13% emergencies, 20% other) alongside the Patient Prism conversion figure, with the intent-vs-conversion distinction stated.
August 31, 2026updated
Readability: entries carrying several figures restructured into per-figure breakdowns, with presentation and wording refinements across the set. No figures or sources changed.
August 31, 2026link-fixed
Pre-launch link-check: four source URLs updated to their post-redirect canonical locations (Vetsource tracker, AAHA Stay Please, AAVMC public data, IBISWorld).
August 31, 2026updated
Launch verification pass: the per-patient value figure standardized on the AVMA/Vetsource $622 annual revenue per patient; BLS growth references aligned to the August 27, 2026 Occupational Outlook refresh; NAPHIA figures confirmed against the primary highlights PDF.
August 31, 2026added
Launch. 62 verified entries across 9 categories, plus a registry of circulating citations we could not independently verify, assembled from the August 2026 source-verification passes. Every source URL opened during verification; JAVMA figures confirmed against the PubMed abstract, BLS Occupational Outlook figures against the August 27, 2026 refresh, and NAPHIA figures against the public 2026 highlights PDF.